It is the dream of all business owners to find more customers in their stores so that they can be able to purchase the products they sell. Maybe you have ever seen window shoppers getting attracted to your products by pointing to them while they are outside that is an indication that your products are attractive since the window display that you have is catching the attention of people. You will note that the same window shopper will walk to the immediate store and do the same thing he or she did to your store which may affect you as a business person. When you are in this dilemma it is imperative that you remain strong since if you fail to be careful you may ruin your business dream. You can be able to attract the attention of those window shoppers and convert them into paying customers by using the following tips.
You need to ensure that your store is having enough lights. The products that are in window display looks attractive than those that are inside because there is no light inside the store and it looks dark and dull scaring the customers away. You should make sure that you are having enough lighting inside your store so that you increase the appearance of the products inside by ensuring that there is sufficient amount of lights. When the inside of the store is bright the shoppers will get attracted to come in and they may end up making the purchase.
Also, you should consider having a perfect greeting. In order to engage the shopper, it is advisable that you have a perfect greeting to draw the attention. In most cases, you can let them feel comfortable by greeting them welcome. Also, you should make sure that you are providing a friendly environment by interacting with them and being social so that they feel comfortable in your store. You should not allow them to note that you are aiming to sell the product at a profit to them. Thus, you need to focus to the needs of the customers and you can advise them on what to purchase.
Moreover, you should make sure that you are saying goodbye to your window shoppers. You should never restrict the shoppers to leave or go away from your store all you need to do is to let them leave. As they walk away you can give them with information that they will help them to recall you such as business website or your social media handle. This is essential as those window shoppers will have to come back to evaluate your products and at the end they can purchase.