Relationship between Packaging and Sales
Packaging entails the presentation of the products to the consumer. Packaging will influence the customer to pick the product from the shelf amidst other products just because of how it looks. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Therefore, if you want to improve your sales, improve your packaging.
The message the package portrays is the end game. The message should be written clearly for all to read. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should state clearly its brand, who it was made for and how to use it.
Another detail that should be carefully designed and planned on s the color of the package. The whole concept of packaging is greatly influenced by the choice of color used. Each color will have its own charm. Each color will portray a different message to the buyers. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. For instance, children’s commodities have different colors from food and other cleaning products.
The shape of the package is a vital detail that you cannot afford to mess with. What is in the package can be at times portrayed by the way he package is shaped. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. Also other package shapes might seem to be gender sensitive. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A package with handles will also be easier to carry.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. You will lose a lot of money when you go for a complicated design and your customers will leave you. Everything should be as simple as possible. Consumers tend to remember simple things that were appealing to them than complicated packages.
Lastly, take heed that your package should not harm the environment in any way. Recyclable packages are becoming common each day. You can also package your products in a package that can be used long after you have used the product. The product should be well protected by the package. Design your package to be secure.